Selected work — 2022 / now
01The stack — scroll to explore
01 / 12 — One MetricFull index ↓
02Full index
21 projects- 01One MetricLedgerlineA positioning reset and roadmap for a B2B invoicing tool — three products’ worth of features, cut back to one north-star metric.Product Strategy · Research · RoadmappingProduct Strategy2025
- 02Second HarvestMarudham SpicesResearch, positioning and naming for a third-generation spice trader moving from wholesale sacks to retail shelves.Brand Strategy · Research · Naming · CopyBrand Strategy2025
- 03Three TapsCarewell ClinicsA booking flow for a chain of neighbourhood clinics, redesigned so an appointment takes three taps — grandparents included.UX Research · UX Design · UI DesignUX & UI Design2025
- 04Crimson CrumbleCrimson CrumbleAn identity for a pastry brand — a line-drawn baker raising a cherry-topped cupcake, a looping ribbon like piped icing, and colour as bold as the bakes.Identity Design · Illustration · Typography · PackagingBrand Identity2025
- 05WeftKora Handloom CollectiveAn art-directed website for a handloom collective, where the page scrolls like cloth coming off the loom.Art Direction · Web Design · Interaction DesignCreative Web Design2026
- 06Show Your SourcesCasewiseThe interface for an AI legal-research assistant — answers stream in as they’re written, and every claim links to the paragraph it came from.Front-end Engineering · Interaction Design · AccessibilityFront-end2026
- 07Paper TrailMeridian FreightAn AI document pipeline for a freight forwarder that reads every invoice and customs form, and only sends the doubtful ones to a person.Back-end Engineering · AI Engineering · InfrastructureBack-end2026
- 08AtlasAtlas KeyA vendor-credentialing app for hospitals — medical reps request visits, staff approve them, and every sign-in and sign-out is tracked in real time.UX Design · Mobile Engineering · QAMobile2025
- 09House VoiceSaltwater RetreatsA voice guide and content system for a group of coastal retreats — one way of speaking, from booking page to bedside card.Content Strategy · Copywriting · EditorialContent Development2025
- 10Natalia LivingstonNatalia LivingstonProduct and model photography plus ecommerce management for a designer-wear label (natalialivingston.in) — the shots that sell the rail, and the store they sell it from.Art Direction · Photography · Retouching · Ecommerce ManagementPhotography2026
- 11Mirror FinishBead & Buff DetailingAn introduction film for a car detailing studio — every service it offers, shown as a close-up transformation.Concept · Direction · Video Production · EditVideo Production2026
- 12Found LocallyKiln CeramicsSEO, social and paid media run as one system for a direct-to-consumer ceramics studio — reported weekly, in plain language.SEO · Social Media · Paid Media · AnalyticsDigital Marketing2026
- 13AnubavAnubavA website for Anubav Fabrics, a family-led home-textile manufacturer and exporter from Karur, established in 1995.Web Design · Webflow DevelopmentWebsite2025
- 14AustlsAustlsA website for Australian Traffic and Labour Services (ATL), a nationwide traffic management and labour hire company.Website Migration · Webflow DevelopmentWebsite2024
- 15Castle HillCastle HillA website for Castle Hill Specialist Centre, a medical centre bringing specialists, radiology and physiotherapy into one location.Web Design · Wix DevelopmentWebsite2026
- 16ChavansChavansA website for Chavans, an enterprise AI and cloud governance company, led by its MirAI product.Web Design · Webflow DevelopmentWebsite2026
- 17G-Forward ImpexG-Forward ImpexA website for G Forward Impex, a manufacturer of premium woven and printed labels for apparel brands.Wix DevelopmentWebsite2026
- 18MUAbaseMUAbaseA launch website for MUAbase, a booking and business app for makeup artists.Web Design · Web DevelopmentWebsite & App2026
- 19True Art of YogaTrue Art of YogaA yoga app, built in Flutter.App Design · Flutter DevelopmentApp2025
- 20ArdenArdenA logo for Arden, a clothing store.Logo Design · BrandingBranding2025
- 21DauteeDauteeShopify store optimisation and ongoing store management for Dautee, a clothing and apparel brand.Shopify Optimisation · Product Uploads · Store ManagementEcommerce Management2026