← All work
Crimson Crumble
ClientCrimson Crumble
DisciplineBrand Identity
Year2025
Stack & toolsMascot illustration / Responsive logo system / Afterglow + Poppins / Five-colour palette / Looping ribbon motif / Packaging and social templates
The brief
An identity for a pastry brand — a line-drawn baker raising a cherry-topped cupcake, a looping ribbon like piped icing, and colour as bold as the bakes.
Crimson Crumble needed a face people would remember from across the counter. We drew a single-line baker holding up a cherry-topped cupcake, set the name in a soft retro serif, and built a responsive logo — full mascot, wordmark, cupcake icon — that holds up from a coffee cup to a sticker.
Identity Design · Illustration · Typography · Packaging
Process & tools
- 01Draw the baker and the cupcake in one line weight
- 02Build the responsive logo: mascot, wordmark and cupcake icon
- 03Set the palette, type and ribbon, then roll out to cups, totes, stickers and social
- Mascot illustration
- Responsive logo system
- Afterglow + Poppins
- Five-colour palette
- Looping ribbon motif
- Packaging and social templates
Brand Identity01 / 03
Expand ↗
Brand Identity02 / 03
Expand ↗
Brand Identity03 / 03
Expand ↗