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Weft
ClientKora Handloom Collective
DisciplineCreative Web Design
Year2026
Stack & toolsArt direction / Interaction design / Motion prototypes / Custom type pairing / Scroll choreography
The brief
An art-directed website for a handloom collective, where the page scrolls like cloth coming off the loom.
The weavers didn’t want a catalogue; they wanted visitors to feel the hours in each piece. We art-directed the site around the loom — horizontal threads, slow reveals, and the weaver’s name on every product.
Art Direction · Web Design · Interaction Design
Process & tools
- 01Art-direct around the loom and the thread
- 02Design scroll interactions that reveal like weaving
- 03Prototype the motion before finalising a single page
- Art direction
- Interaction design
- Motion prototypes
- Custom type pairing
- Scroll choreography
Creative Web Design01 / 03
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Creative Web Design02 / 03
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Creative Web Design03 / 03
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