← All work
One Metric
ClientLedgerline
DisciplineProduct Strategy
Year2025
Stack & toolsCustomer interviews / AI-assisted research synthesis / Jobs-to-be-done mapping / North-star metric / Roadmap
The brief
A positioning reset and roadmap for a B2B invoicing tool — three products’ worth of features, cut back to one north-star metric.
Ledgerline had shipped every feature its customers asked for and still couldn’t say what it was for. We interviewed the accounts teams who stayed, found the one job they hired it for, and rebuilt the roadmap around that.
Product Strategy · Research · Roadmapping
Process & tools
- 01Interview the customers who stayed
- 02Name the one job the product is hired for
- 03Rebuild the roadmap around a single north-star metric
- Customer interviews
- AI-assisted research synthesis
- Jobs-to-be-done mapping
- North-star metric
- Roadmap
Product Strategy01 / 03
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Product Strategy02 / 03
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Product Strategy03 / 03
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