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House Voice
ClientSaltwater Retreats
DisciplineContent Development
Year2025
Stack & toolsContent audit / Voice guide / Content library / AI drafting workflow / Editorial review
The brief
A voice guide and content system for a group of coastal retreats — one way of speaking, from booking page to bedside card.
Five properties, five copywriters, five tones. We wrote the voice down, built a content library around it, and set up an AI drafting workflow where an editor has the final word on every line.
Content Strategy · Copywriting · Editorial
Process & tools
- 01Audit every word the brand had published
- 02Write the voice guide and content library
- 03Set up AI drafting with human editors on sign-off
- Content audit
- Voice guide
- Content library
- AI drafting workflow
- Editorial review
Content Development01 / 03
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Content Development02 / 03
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Content Development03 / 03
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