← All work
Found Locally
ClientKiln Ceramics
DisciplineDigital Marketing
Year2026
Stack & toolsTechnical SEO / Keyword mapping / Meta & Google Ads / AI creative testing / Weekly reporting
The brief
SEO, social and paid media run as one system for a direct-to-consumer ceramics studio — reported weekly, in plain language.
Kiln was paying for clicks while its own product pages ranked nowhere. We fixed the search foundations first, then planned social and paid around the same keywords — AI tested the ad variations, a person decided which ones ran.
SEO · Social Media · Paid Media · Analytics
Process & tools
- 01Fix the technical SEO and product-page content
- 02Plan social and paid media around one keyword map
- 03Optimise weekly with AI testing and an honest report
- Technical SEO
- Keyword mapping
- Meta & Google Ads
- AI creative testing
- Weekly reporting
Digital Marketing01 / 03
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Digital Marketing02 / 03
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Digital Marketing03 / 03
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