The approach
Logo systems, type, colour and motion assembled into a kit your team can actually run.
An identity is only useful if someone else can run it without us in the room, so every system ships with the rules, not just the artwork.
Process & deliverables
- 01Explore concepts across logo, type and colour
- 02Build the system: marks, type scale, palette, motion
- 03Stress-test it across real applications
- 04Document it into a kit the team can run
- Logo system
- Type & colour system
- Motion guidelines
- Brand guidelines kit