The approach
Concept to final cut — brand films, social edits and motion for the feed.
A brand film and a social cut-down are different problems with the same source footage — we plan for both from the first storyboard.
Process & deliverables
- 01Concept and storyboard the film and its cut-downs
- 02Shoot or source the footage
- 03Edit the primary cut, then the social variants
- 04Deliver in every format the channels need
- Storyboard / concept
- Primary edit
- Social cut-downs
- Channel-ready exports