The approach
AI-accelerated audience research, then human narrative and naming that give a brand something true to say.
A brand strategy only works if it's true, so we start with research AI can do at speed and end with a narrative a person has to write by hand.
Process & deliverables
- 01Research the audience and the category at AI speed
- 02Find the one true thing the brand can say
- 03Write the narrative, name and voice by hand
- 04Pressure-test it against every touchpoint
- Brand narrative
- Naming (where needed)
- Tone-of-voice guide
- Messaging framework